My partner and I, who I'm working with for the preliminary task, have decided to make it old school and have picked a song from the 60's. We will be making a our own original recreation of Dusty Springfield's - Spooky.
We spent a long time trying to pick a song for us to work on, and after lots of thinking and help from our media teacher, we decided to go with something a little different to what other groups will pick. Springfield was a very well known singer in her time, making some great hits, and she also became a style icon for women around the world.
My partner and I have decided that we are going to recreate the 60's style and try to copy the hair and makeup as best we can. The mise-en-scene will also match the era and shots will be used to represent the idea we are trying to replicate.
This is mine and my partners recreation of Happy. We have a lot of fun filming this short clip from a music video and the people we had included in our video, enjoyed being involved as well.
This recreation task has prepared us for our preliminary task that we are about to start storyboarding and creating ideas for. The editing technique is very different from last year, and it is teaching us how to match clips to music so that the lyrics fit with the actions and the lip syncing matches the singing.
In 2014, Pharrell Williams released the infamous song 'Happy' to his fans. Williams climbed the charts to make it a number one all around the world and it was one of the first forms of musical media to release a 24 hour music video to go with the chart topping single. This is a great example of Cross Media Convergence.
Users were able to log onto the 24 hours of happy website and depending on where they are in the world, a different clip was shown and this also linked to the time of day that they visited. They were able to share the clips onto social media. The music video edit for the 24 hours of footage was released on YouTube a few weeks later, earning 668 million+ views. The 24 hour music video was aired at the Buenos Aires Film Festival. This is a good example of a mass product appealing to a niche market audience.
It created encouragement for Exchange as a large number of fans of the song created multiple versions that are similar to the original. Theses are all uploaded to YouTube and are labelled 'We Are Happy From...'. Cities from around the world have got involved. This occurred through an active embrace of digital technology, exchange and changes in copyright. A lot of the videos looked extremely professional and earned millions of views themselves.
The music video even went on to win Grammy Awards for its success. This can also be linked to the aspect that it was included on the soundtrack for the popular children's film, Despicable Me 2- even 'Minions' from the film were included in a short cameo in the video.
San Holo - Hold Fast
I would say that this track is the genre, alternative dance. The beat of the song is synced with the flashing lights and images within the music video. However, it is a very depressed video, which is dull as it contains no colours; only red. The music video portrays the idea that the music is more important than physical appearance as little attention is given to clothing, hair, makeup etc. It is set in a gallery, therefore giving the idea that their music is a art form.
The 1975- Robbers
The genre of this music video is Indie. The video for this music video fits very well; there is drug and weapon use and smoking included, white tshirt, ripped jeans and the idea of glamourising violence. The artist is portrayed as rebellious, which can make this type of media lowbrow entertainment.
Martin Garrix feat. Usher- Don't Look Down
This genre of music is dance/pop which is very mainstream and popular worldwide. It includes bright colours, with a summery vibe which means that it will be a big song for parties through the summer months. It is set abroad, in a holiday resort, which supports the idea that it will be a big holiday song. The main 'towel boy' in the video portrays himself as weak, as he tries to make himself look better for the attention of a girl.
Vance Joy- Riptide
This music has a indie vibe to it. The video matches very well to the lyrics of the song. As the video progresses there is the use of smeared images. There is also the use of montage and a repetitive roll of video which is played over and over. The video starts off strong but slowly gets weaker as the song comes to the end. That is also the representation of the woman in the video. Her character is strong but become weaker and weaker.
Avicii- Wake Me Up
This music is mainstream pop. It aims to please a wide audience as it is a very well known genre, but also the artist is very well known. The music video creates the idea that the characters are two lonely sisters and the older female has to provide for her younger sibling. It begins traditional, but turns modern as the older character attends a festival. There is reference to the artist in this video, the older sister attends the festival Avicii is playing at.
This is my textual analysis for a music video that was released before I was born. The one I have decided to compare to Goodwin's Convention is Whitney Houston's 'I Wanna Dance With Somebody' which was released in 1987.
Welcome to my blog; I have decided to continue the media studies course onto A2 level.
As part of the AS media studies course I will be making a music video as my main coursework production. As well as this, I will be making a CD cover to go with the song, and I will also be introduced to making a website/magazine cover for the promotion of the 'band'.
This year I have the opportunities to enhance my skills further, as making a music video requires very different techniques in shooting and editing in comparison to the Thriller Opening we shot on last years course.
I will be updating this blog, throughout the course of this next year, on different tasks we are asked to complete in lessons and any other pieces of information that are relevant to the course.
